Safe Promotion on Social Networks

• Social Media Marketing

  Marketing is a vast ocean to dive in and no matter how much you know about it, there is always scope of learning. Social media marketing is a digital version of using any/all kinds of social media platforms to market your product and services. Unlike search engine marketing, social media marketing works on an engagement model with your target audience. Depending on the kind of audience you are focused on, there are various strategies to work across social media.

  Anything from community building to a like-minded audience, experts use various combinations of strategies to work with. Social media marketing is an exciting practice to engage with existing users and reach new ones.

  With technology moving fast enough, social media marketing trends change dynamically and to keep up the pace becomes very important. People generally ask about how to do social media marketing and our suggestions to them would be to leave it to experts. You need to focus on what you are expert at.

  Here are a few tips on what you need and do for social media marketing:

  • Align your business objective and create a goal.
  • Choose social media platforms to be used.
  • Find most of the parameters about your target audience
  • Study your competition
  • Always be specific and your goal should be SMART (specific, measurable, attainable, relevant and time-bound)

  As a business owner you would be expert in delivering business, leave social media marketing to bizwalkies.

  

  Search Engine Marketing

  Search engine marketing commonly known as SEM. In shorter words, we can define SEM as an activity of paid strategies across the search engines such as Google, Bing, Yahoo, etc. With search engine marketing, businesses pay for their ads and as per certain keywords and search criteria, they tend to appear alongside search queries.

  Search engine marketing is a tool that gives you flexibility in deciding your own budget and target audience, and as per the settings, the ads will appear with relevance to search.

  Key points to remember while opting for search engine marketing

  • Keywords research and selection
  • URL selection
  • Backlinking and submitting sites to local directories
  • Use of long tail keywords
  • Target audience settings
  • Geographic preferences
  • Content Optimization

  

  Social Media Optimization

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  Search Engine Optimization

  Let's simplify it, search engine optimization ( SEO), is a process of improving the performance, ranking and appearance of your website on the internet. Though it sounds to be an easy definition, it is a lot more technical and lengthy process.

  Moreover this method of improving your website is purely organic and does not require any paid campaigns. All you need is good content, visuals and graphics and a couple of awesome resources who can be your partner.

  Let’s dive in a little deeper. Search engine optimization is not a tool, it's a process that is rigorous yet very effective.

  Search engines like google, have a bot that we know as crawler, they are not stop bots that keeps on scanning internet for any new sites, content, images or any other relevant material that search engine identifies and then based on the relevance of the content, google decides on the index (ranking) of the page. When a user searches for something relevant to your business, then that particular page appears at top in search results.

  Key points to consider while doing search engine optimization:

  • Keywords, keyphrases research with respect to your business.
  • Url selection for particular pages
  • Titles and description for each pages
  • Use combination of text, graphics and videos
  • All images should have proper description, try adding alt text
  • Appropriate headers for site structure.

  

  Leads Generation Campaigns

  Details about Leads Generation Campaigns...

  

  Whatsapp Marketing

  Ever imagine reading a promotional whatsapp message, while having a sip of tea. Well ideas and thoughts can be innovative and creative, but unless used on an appropriate platform, those are just ideas. Whatsapp marketing is simply an emerging need of time and businesses are adopting it quite swiftly. A more convenient and popular messenger, which implies promoting your brand, whatsapp marketing could be the best suited activity.

  There are several softwares available to help you plan your ads, however these are just tools. What matters most is the strategy, target audience and placement of ads.

  As per the recent survey only 7% marketers use whatsapp marketing as their preferred mode of communicating to their clients. Every business can use the tool to their advantage.

  Whatsapp offers better customer engagement, as it's easy to read, type and take any action with just a click.

  

  Content Marketing

  A time consuming yet very effective strategy of marketing, content marketing drives engagement, and allows users to spend enough time reading about the content, videos or any other media they find relevant. A perfect mix of texts, visulas, audios, videos or any other graphics when displayed or aggregated in such a manner, where users can find exact or similar information this activity is commonly termed as content marketing.

  Certain examples of content marketing include e-books, articles, entertainment videos, webinars etc. There are various types of content marketing such as blogging, podcasting, infographics, email, videos, graphics etc.

  Content marketing works by providing insightful and valuable content to readers, keeps them engaged with your brand and value and in due process it enables users to fall into your sales funnel.

  With increasing digital presence, content marketing has been transforming from traditional to digital methodology. Companies use various electronics media to reach out with multiple contents.

  Here is what you should know about how to do content marketing :

  • Define your goals ( measurable )
  • Underline you key performance indicators
  • Choose the platform
  • Define the content (broad category)
  • Set the layout
  • Publish it online.
  • Track and Measure

  At Bizwalkies, we create something that your user will love and finally that will result in a transaction. Try it

  

  Graphic Designing

  It is to be believed that visuals are more effective than textuals and with changing business dynamics businesses are adopting visual communications. From phone calls to video calls, from audio podcasts to video casts, from e books to visual books, from books to videos and many more. Visual display for your product, services and processes are utmost important to build trust among your users and we at Bizwalkies have a creative team working round the clock to build such an experience for your clients.

  Graphic designing is the most essential element for social media marketing, and display advertising with Google or any other search engine platform. Graphics enables those pictures or motion pictures to speak by themselves if done properly.

  At Bizwalkies we are creative thinkers, we want to give something new to think and yet at the same time it should enable users to engage with business.

  Few rules of graphic designing:

  • It should be new, interesting, different and easy to understand
  • Use of icons and symbols to depict the process.
  • Graphics should be relevant to the context.

  

  Marketing Automation

  Details about Marketing Automation...

  

  Display Advertising

  Details about Display Advertising...

  

  Video Advertising

  Details about Video Advertising...

  

  Email Marketing

  Details about Email Marketing...

  

  Influencer Marketing

  Details about Influencer Marketing...